There’s pink, and then there’s ‘Sombrero Rosada’—a deep, vivid rose-pink coneflower that turns heads and refuses to fade. Its bold, non-fading blooms rise on sturdy, dark purple stems, adding striking contrast against rich green foliage. From early summer through fall, this compact, long-blooming perennial delivers an endless show, drawing in butterflies, bees, and songbirds while standing strong against heat, drought, and deer. At 18-22 inches tall, ‘Rosada’ fits beautifully in borders, containers, and pollinator gardens, making it a must-have for effortless, season-long color.