Not all light comes from the sun—some of it blooms right in your garden. ‘PowWow White’ Echinacea stands out with its pure white petals surrounding a golden-yellow cone, glowing against deep green foliage. Compact, sturdy, and endlessly reliable, this coneflower thrives in heat, shrugs off drought, and blooms from early summer into fall, keeping pollinators happy and your garden bright. With no staking required and minimal care needed, it’s a no-fuss showstopper that fits just as beautifully in containers as it does in borders. Whether planted en masse for a dreamy drift of white or tucked into a mixed bed for contrast, ‘PowWow White’ delivers season after season.