{"title":"Primula","description":"","products":[{"product_id":"primula-belarina-cream-double-primrose","title":"Primula BELARINA Cream Double Primrose","description":"\u003cp\u003ePrimula BELARINA ‘Cream’ \u003cstrong\u003ebrings a touch of classic elegance to spring gardens\u003c\/strong\u003e, unfurling \u003cstrong\u003efully double, buttery cream-colored blooms\u003c\/strong\u003e with a lush, rose-like appearance. Blooming from \u003cstrong\u003eearly to late spring\u003c\/strong\u003e, this \u003cstrong\u003ecold-hardy, shade-loving perennial\u003c\/strong\u003e thrives in \u003cstrong\u003ecool, moist conditions\u003c\/strong\u003e, offering a reliable pop of color when little else is blooming. \u003cstrong\u003ePerfect for shady borders, woodland gardens, and container plantings\u003c\/strong\u003e, ‘Cream’ is \u003cstrong\u003edeer-resistant, pollinator-friendly, and low-maintenance\u003c\/strong\u003e, making it an effortless addition to any garden.\u003c\/p\u003e\n","brand":"Plants4Home","offers":[{"title":"Default Title","offer_id":51197996728536,"sku":"TL-PRIMB-13-1-1","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/2308\/7576\/files\/primula_cream.jpg?v=1765542514"},{"product_id":"primula-belarina-snow-double-primrose","title":"Primula BELARINA Snow Double Primrose","description":"\u003cp\u003ePrimula BELARINA ‘Snow’ \u003cstrong\u003ebrings a touch of winter’s elegance to the spring garden\u003c\/strong\u003e, featuring \u003cstrong\u003efully double, crisp white blooms\u003c\/strong\u003e that look almost too perfect to be real. Unlike typical primroses, this \u003cstrong\u003ecold-hardy, shade-loving perennial\u003c\/strong\u003e returns each year, thriving in \u003cstrong\u003ecool, moist conditions\u003c\/strong\u003e and producing \u003cstrong\u003elong-lasting, rose-like flowers\u003c\/strong\u003e from \u003cstrong\u003eearly to late spring\u003c\/strong\u003e. \u003cstrong\u003ePerfect for woodland gardens, shaded borders, and container displays\u003c\/strong\u003e, ‘Snow’ is \u003cstrong\u003edeer-resistant, pollinator-friendly, and effortlessly beautiful\u003c\/strong\u003e.\u003c\/p\u003e\n","brand":"Plants4Home","offers":[{"title":"Default Title","offer_id":51197996761304,"sku":"TL-PRIMB-13-1","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/2308\/7576\/files\/primula_snow.jpg?v=1765542519"},{"product_id":"primula-oakleaf-magenta-primrose","title":"Primula Oakleaf Magenta Primrose","description":"\u003cp\u003eThis amazing and unique primrose offers many wonderful improvements over others in this genus.  Curiously oak-shaped leaves set the stage for star-shaped flowers that are held above the foliage. Characterized by strong stems and a long blooming period starting in the late winter for months. Rare and unusual! Vigorous and compact this primula does fantastic in the landscape or early season container arrangements.\u003c\/p\u003e\n","brand":"Plants4Home","offers":[{"title":"Default Title","offer_id":51198009770200,"sku":"TL-PRIMB-12-1-1-1","price":13.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/2308\/7576\/files\/primula-oakleaf-magenta.jpg?v=1765543604"},{"product_id":"primula-oakleaf-yellow-picotee-primrose","title":"Primula Oakleaf Yellow Picotee Primrose","description":"\u003cp\u003eThis amazing and unique primrose offers many wonderful improvements over others in this genus.  Curiously oak-shaped leaves set the stage for star-shaped flowers that are held above the foliage. Characterized by strong stems and a long blooming period starting in the late winter for months. Rare and unusual! Vigorous and compact this primula does fantastic in the landscape or early season container arrangements.\u003c\/p\u003e\n","brand":"Plants4Home","offers":[{"title":"Default Title","offer_id":51198010228952,"sku":"TL-PRIMB-12-1-1","price":13.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/2308\/7576\/files\/Primula-OakLeaf-Yellow-Picotee.jpg?v=1765543614"},{"product_id":"primula-belarina-goldie-double-yellow-primrose","title":"Primula BELARINA 'Goldie' Double Yellow Primrose","description":"\u003cp\u003eWelcome a ray of sunshine to your garden.  This variety shines with its luminous yellow double flowers, creating a vibrant display more intense in hue than its lovely counterpart, ‘Buttercup.’ Compact and resilient, a prolonged season of golden blooms, enriching your garden with its cheerful presence.\u003c\/p\u003e\n","brand":"Plants4Home","offers":[{"title":"Default Title","offer_id":51198033952984,"sku":"TL-PRIMB-19","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/2308\/7576\/files\/E056716F-34A5-477B-AB9D-C1C684EB49E6.jpg?v=1765544456"},{"product_id":"primula-belarina-carmen-double-primrose","title":"Primula BELARINA ‘Carmen’ Double Primrose","description":"\u003cp\u003ePrimula BELARINA ‘Carmen’ \u003cstrong\u003ebrings bold romance to the spring garden\u003c\/strong\u003e, featuring \u003cstrong\u003erich, fully double deep red blooms\u003c\/strong\u003e that resemble miniature roses. This \u003cstrong\u003ecold-hardy, shade-loving perennial\u003c\/strong\u003e thrives in \u003cstrong\u003ecool, moist conditions\u003c\/strong\u003e, blooming \u003cstrong\u003efrom early to late spring\u003c\/strong\u003e with an eye-catching floral display. \u003cstrong\u003eDeer-resistant, long-blooming, and pollinator-friendly\u003c\/strong\u003e, ‘Carmen’ is perfect for \u003cstrong\u003ewoodland gardens, shady borders, and containers\u003c\/strong\u003e, offering \u003cstrong\u003eunmatched elegance and effortless charm.\u003c\/strong\u003e\u003c\/p\u003e\n","brand":"Plants4Home","offers":[{"title":"Default Title","offer_id":51198033985752,"sku":"TL-PRIMB-17","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/2308\/7576\/files\/7DB8D213-C02B-414E-865C-D92784877A55.jpg?v=1765544460"},{"product_id":"primula-belarina-baltic-blue-double-primrose","title":"Primula BELARINA ‘Baltic Blue’ Double Primrose","description":"\u003cp\u003ePrimula BELARINA ‘Baltic Blue’ \u003cstrong\u003eturns up the drama with lush, fully double blooms in rich violet-blue\u003c\/strong\u003e, kissed with \u003cstrong\u003esilvery frost-like highlights\u003c\/strong\u003e. This \u003cstrong\u003ecold-hardy, shade-loving perennial\u003c\/strong\u003e thrives in \u003cstrong\u003ecool, moist conditions\u003c\/strong\u003e, producing \u003cstrong\u003egorgeous, rose-like flowers\u003c\/strong\u003e from \u003cstrong\u003eearly to late spring\u003c\/strong\u003e. Unlike ordinary primroses, ‘Baltic Blue’ is \u003cstrong\u003elong-blooming, deer-resistant, and pollinator-friendly\u003c\/strong\u003e, making it perfect for \u003cstrong\u003ewoodland gardens, shaded borders, and containers\u003c\/strong\u003e where its \u003cstrong\u003eluxurious color can truly shine.\u003c\/strong\u003e\u003c\/p\u003e\n","brand":"Plants4Home","offers":[{"title":"Default Title","offer_id":51198034182360,"sku":"TL-PRIMB-15","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/2308\/7576\/files\/BF7FB1AB-56A2-44A3-A3E7-3587079C6E8A.jpg?v=1765544473"},{"product_id":"primula-belarina-valentine-double-primrose","title":"Primula BELARINA ‘Valentine’ Double Primrose","description":"\u003cdiv class=\"w-full text-token-text-primary\" data-testid=\"conversation-turn-90\"\u003e\n\u003cdiv class=\"px-4 py-2 justify-center text-base md:gap-6 m-auto\"\u003e\n\u003cdiv class=\"flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem] group\"\u003e\n\u003cdiv class=\"relative flex w-full flex-col lg:w-[calc(100%-115px)] agent-turn\"\u003e\n\u003cdiv class=\"flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex flex-grow flex-col max-w-full\"\u003e\n\u003cdiv class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+\u0026amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"a1888805-4967-4ad0-9f51-86c6c53951f0\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003cp\u003ePrimula BELARINA ‘Valentine’ \u003cstrong\u003ebrings deep, velvety red, fully double blooms\u003c\/strong\u003e to the spring garden, creating a \u003cstrong\u003ebold and romantic floral display\u003c\/strong\u003e that lasts from \u003cstrong\u003eearly to late spring\u003c\/strong\u003e. These \u003cstrong\u003erose-like flowers\u003c\/strong\u003e sit atop compact, bright green foliage, offering \u003cstrong\u003elong-lasting beauty in shaded gardens, borders, and containers\u003c\/strong\u003e. \u003cstrong\u003eCold-hardy, deer-resistant, and easy to grow\u003c\/strong\u003e, ‘Valentine’ is a \u003cstrong\u003emust-have for adding a touch of elegance to cool-season plantings\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-1 flex justify-start gap-3 empty:hidden\"\u003e\n\u003cdiv class=\"text-gray-400 flex self-end lg:self-center justify-center lg:justify-start mt-0 gap-1 visible\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"flex gap-1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"absolute\"\u003e\n\u003cdiv class=\"flex w-full gap-2 items-center justify-center\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"w-full text-token-text-primary\" data-testid=\"conversation-turn-91\"\u003e\n\u003cdiv class=\"px-4 py-2 justify-center text-base md:gap-6 m-auto\"\u003e\n\u003cdiv class=\"flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem] group\"\u003e\n\u003cdiv class=\"flex-shrink-0 flex flex-col relative items-end\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"pt-0.5\"\u003e\n\u003cdiv class=\"gizmo-shadow-stroke flex h-6 w-6 items-center justify-center overflow-hidden rounded-full\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n","brand":"Plants4Home","offers":[{"title":"Default Title","offer_id":51198034280664,"sku":"TL-PRIMB-14","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/2308\/7576\/files\/18544788-5BD1-4B1C-A5F4-A59E0A32C925.jpg?v=1765544477"},{"product_id":"primula-belarina-pink-champagne-double-primrose","title":"Primula BELARINA 'Pink Champagne' Double Primrose","description":"\u003cp\u003ePrimula BELARINA ‘Pink Champagne’ \u003cstrong\u003edelivers layers of romance with fully double, soft pink blooms\u003c\/strong\u003e, kissed with \u003cstrong\u003ecreamy centers and a hint of blush\u003c\/strong\u003e. Unlike typical primroses, this \u003cstrong\u003ecold-hardy, shade-loving perennial\u003c\/strong\u003e returns each year, thriving in \u003cstrong\u003ecool, moist conditions\u003c\/strong\u003e while putting on a spectacular floral show from \u003cstrong\u003eearly to late spring\u003c\/strong\u003e. \u003cstrong\u003ePerfect for woodland gardens, shady borders, and containers\u003c\/strong\u003e, this \u003cstrong\u003edeer-resistant gem\u003c\/strong\u003e brings \u003cstrong\u003edelicate elegance with zero fuss\u003c\/strong\u003e.\u003c\/p\u003e\n","brand":"Plants4Home","offers":[{"title":"Default Title","offer_id":51198034477272,"sku":"TL-PRIMB-13","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/2308\/7576\/files\/EDBFD455-6C0D-478A-8FC7-E2D517D49DE5.jpg?v=1765544482"},{"product_id":"primula-belarina-nectarine-double-primrose","title":"Primula BELARINA 'Nectarine' Double Primrose","description":"\u003cp\u003ePrimula BELARINA ‘Nectarine’ \u003cstrong\u003eturns heads with fully double, rose-like blooms\u003c\/strong\u003e in a \u003cstrong\u003efiery blend of golden yellow and peachy-orange\u003c\/strong\u003e, glowing like a springtime sunset. Unlike ordinary primroses, this \u003cstrong\u003ecold-hardy, long-blooming perennial\u003c\/strong\u003e thrives in \u003cstrong\u003ecool, moist conditions\u003c\/strong\u003e, returning year after year with a dazzling floral display. \u003cstrong\u003ePerfect for shady borders, containers, and woodland gardens\u003c\/strong\u003e, this \u003cstrong\u003edeer-resistant beauty\u003c\/strong\u003e brightens up early spring and keeps blooming well into late spring with minimal care.\u003c\/p\u003e\n","brand":"Plants4Home","offers":[{"title":"Default Title","offer_id":51198034608344,"sku":"TL-PRIMB-12-1","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/2308\/7576\/files\/C2558935-3A97-41FD-A961-EF39CADEDA69.jpg?v=1765544489"},{"product_id":"primula-belarina-lively-lilac-double-primrose","title":"Primula BELARINA 'Lively Lilac' Double Primrose","description":"\u003cp\u003eTeetering on the whimsy of a whirlwind. This standout doesn’t whisper; it screams with clusters of double, bicolor rosettes, melding white and purple in a floral rave. Each bloom is a rebellious twist, a vibrant shout rather than a subtle nod. Unapologetic beauty turns your garden into an attitude, where you dare to play with the boldest of palettes.\u003c\/p\u003e\n","brand":"Plants4Home","offers":[{"title":"Default Title","offer_id":51198034641112,"sku":"TL-PRIMB-12","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/2308\/7576\/files\/715E4987-CAE1-4484-88B7-0EB37B1DC628.jpg?v=1765544493"},{"product_id":"primula-belarina-candy-frost-double-primrose","title":"Primula BELARINA 'Candy Frost' Double Primrose","description":"\u003cp\u003eSugar, spice, and everything nice—that’s \u003cstrong\u003ePrimula BELARINA® ‘Candy Frost.’\u003c\/strong\u003e This garden confection features double blooms in a soft pink hue, each petal frosted with delicate, creamy edges. It’s the perfect blend of elegance and whimsy, bringing a touch of enchantment to borders, containers, or shaded corners. The evergreen foliage forms a lush green rosette, offering year-round appeal and making this primrose as reliable as it is dazzling.\u003c\/p\u003e\n\u003cp\u003e‘Candy Frost’ isn’t just a pretty face—it’s a powerhouse in tricky shady spots, thriving where many plants falter. Whether paired with vibrant spring companions or allowed to shine on its own, it’s a standout performer that will keep your garden glowing with its sweet charm season after season.\u003c\/p\u003e\n","brand":"Plants4Home","offers":[{"title":"Default Title","offer_id":51198034673880,"sku":"TL-PRIMB-1-1-1","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/2308\/7576\/files\/0577DAC8-416A-4539-B902-D92A2F944041.jpg?v=1765544501"},{"product_id":"primula-belarina-buttercup-double-yellow-primrose","title":"Primula BELARINA 'Buttercup' Double Yellow Primrose","description":"\u003cp\u003eStep into spring with \u003cstrong\u003ePrimula BELARINA ‘Buttercup,’\u003c\/strong\u003e a plant that redefines elegance. Its double, rose-like blooms in buttery yellow are nothing short of radiant, creating a glowing focal point in borders, containers, or shaded corners. Nestled above rich green evergreen foliage, these fragrant flowers bring joy to the early season and lure pollinators with their irresistible charm.\u003c\/p\u003e\n\u003cp\u003eThis compact powerhouse isn’t just pretty—it’s tough, thriving in shady spots where other plants shy away. Whether you’re crafting a woodland retreat or adding a cheerful splash of color to your patio, ‘Buttercup’ delivers beauty with an effortless grace that gardeners adore.\u003c\/p\u003e\n","brand":"Plants4Home","offers":[{"title":"Default Title","offer_id":51198034706648,"sku":"TL-PRIMB-1-1","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/2308\/7576\/files\/84A77CCF-5C17-456B-AD92-4232BBF33788.jpg?v=1765544506"},{"product_id":"primula-belarina-amethyst-ice-double-primrose","title":"Primula BELARINA 'Amethyst Ice' Double Primrose","description":"\u003cp\u003ePrimula BELARINA ‘Amethyst Ice’ \u003cstrong\u003ebrings pure luxury to the garden\u003c\/strong\u003e, flaunting \u003cstrong\u003elush, fully double blooms\u003c\/strong\u003e in shades of \u003cstrong\u003erich purple with icy silver edges\u003c\/strong\u003e. Unlike ordinary primroses, this \u003cstrong\u003ecold-hardy, long-blooming perennial\u003c\/strong\u003e thrives in \u003cstrong\u003ecool, moist conditions\u003c\/strong\u003e, returning year after year with its \u003cstrong\u003edazzling, rose-like flowers\u003c\/strong\u003e. \u003cstrong\u003ePerfect for shady borders, containers, and woodland gardens\u003c\/strong\u003e, this \u003cstrong\u003edeer-resistant beauty\u003c\/strong\u003e keeps the garden glowing from \u003cstrong\u003eearly spring through late spring\u003c\/strong\u003e with almost no effort.\u003c\/p\u003e\n","brand":"Plants4Home","offers":[{"title":"Default Title","offer_id":51198034772184,"sku":"TL-PRIMB-1","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/2308\/7576\/files\/A719F2C9-6DDD-441B-9E28-6F4D2BB2808F.jpg?v=1765544513"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/2308\/7576\/collections\/prim.jpg?v=1767186274","url":"https:\/\/plants4home.com\/collections\/primula-shop-by-genus-perennials.oembed","provider":"Plants4Home","version":"1.0","type":"link"}